![]() That’s hundreds of words saved by using just one moving image. Here’s one great example of a GIF at work: Fashion editors at The Huffington Post use one to show readers how to style a scarf. How many paragraphs of text would it have taken for us to capture that “bored cat” GIF at the start of this guide? Why Should You Use GIFs for Social Marketing? (See the GIF above.) To reach more of your audience and stand out, you must embrace new content types to get your message across. They work because movement catches the eye and are shareable across multiple platforms. GIFs showcase products, promote offers, grab attention, and connect with audiences. Emotions play a significant role in influencing others, and GIFs are a way to visualize those emotions in a consumable, mobile-friendly digital format. Sure, they’re fun to share with friends and co-workers to express your feelings about Fridays or meetings-that-should-have-been-emails, but they’re also a prime opportunity to amplify your marketing content. As social media took off in the late 2000s, they became a weapon of choice for quick, eye-catching, relatable communication. GIFs have become so ingrained in our digital culture that they’ve become their own form of communication as a meme. GIFs have existed longer than the internet–but they didn’t weasel their way into mainstream internet culture until the early 2000s. The first GIF was created in 1987 by a software developer trying to create animated images with smaller file sizes. In short, a GIF (short for “Graphics Interchange Format”) is an image file that supports animation. It stores multiple image files together, then delivers them sequentially. 4.4 How to Make a GIF from a Video with Vidyard.4.2.2 Open the Timeline and Convert Layers.4.1.1 Select Your Video File and Upload it to GIPHY.Put Your Videos to Work Create, host, manage, and share your videos.
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